Iceland is an incredible place with a tourism industry to match. The current brand does not do the country, culture or history justice so we envisioned the brand Iceland deserves.

There’s an old saga about the four guardians of Iceland: an eagle, dragon, giant and bull that defended Iceland against an invading wizard in the form of a whale. The logo takes inspiration from viking wood carvings to retell that saga. The colors are inspired by lava rock, glaciers and local wildlife. The custom typeface is inspired by viking runes.